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E-Commerce is a Contact Sport No Hits, No Results! Second mistake... NOT making every effort to understand and enlist personal contact and build a personal relationship with each contact. Not just, "here is the sales pitch", but a first hand account of what a contact is looking for and what and how they can build together and receive all the benefits. It is the FOLLOW UP and relationship trust and business building with contacts that make the money. Don't always expect everyone to find what is being promoted so spectacular they are willing to spend their money at first glance. If what is being offered is truly worth the marketing efforts and the follow-up information to enlist the purchase there will be the need to follow up for each prospect many times. List the benefits and bonus offers for acting immediately, at the same time remember don't waste the prospect. First make the Contact, develop them into a Prospect and direct them into becoming a Customer. Step ONE Now more of the Sales BATTLE begins! Third mistake... NOT having marketing and follow up program, a winning sales agenda must be designed to build a series winning strategies to SCORE. That's the bottomline...making money, and building the income stream. In this case NEVER waste a precious newly found prospect! Time, money and effort has been spent, don't lose the sale. Equally important follow up and continued contact is just as necessary as the original "sales pitch". This means asking for the order AGAIN and expand the need for the prospect to have the product or service being offered. Timing, opportunity, closing the contact is a talent....practice and follow up assures the best sales potentials are not lost. Once you have a prospect never waste that contact. Step TWO Bottom line: It is more cost effective to retain customers than to acquire them. The Internet allows the gathering of a sale here and there, but the development of real and useful listing of clients is yet another task. The objective should be selling a product or service online. But wait, how much did that sale or contact cost? A plan for repeat business and building a relationship for future profits is in order. Finding prospects and turning them into customers and then developing a long term client relationship will take time, but a lot less money than our original investment in the first sale. Don't waste one dollar of your advertising budget. Step THREE Many times the successful marketing professional will lay out some bait, a free offer, a special discount or some type of bonus to get that first order. Why? The successful e-market professional knows it is important to complete that first sale, get a loyalty and trust underway in order to build a new business relationship. Just as a tree grows and branches out so can the success with one new client. Future orders, recommendations and most important, additional introduced contacts for future sales is at stake. © Harvey Akeson, All rights reserved. http://www.ehow.com/how_4807902_relationship-building-networking-contact-list.html Submitted on Oct 17, 2009 |