Writing Effective Sales Letters For Your Business

by Elridge Jones

Writing can be a major task for beginners especially when it is business related. Writing sales letters is a skill that comes with much practice. If you are a website owner, learning copyrighting is a good technical skill to master. Let's look at some of the good techniques that go into writing letters and some of the letters that one needs to master when marketing online.

Introduction letters are key as they are the first impression prospects get about you and the product you are introducing them to. Often auto responders are set up with these and they should be short, concise and to the point. Save lengthy explanations for later letters and target the first letter toward creating rapport with your prospect. Thank them for expressing interest in your product or service and offer help if the first letter is in response to an inquiry or a response to a lead capture sales letter type advertisement.

Follow up letters, particularly those written for an auto responder, should concentrate on benefits your product has for the prospect. For maximum effect, I usually pick one benefit and expound on it to my reader. Effective sales letters grab the readers attention, quickly denote the benefit, and make a call to action, usually a purchase or response to an offer in the letter.

Another type of effective sales letter is one with a list of benefits contained in the letter. These are usually the type used in advertisements although they can and are used in follow up mailings. These list the benefits of the product in sequence for the reader. When devising these, list out all of the selling points for your reader. A lead paragraph clearly stating the problem your product will solve should precede your list of benefits.

This leads up to the most vital part of writing sales letters: the call to action. If this in an advertisement, the call should involve some type of action you want the reader to take like clicking a link, filling out a form for more information or making a purchase. In an effective sales letter this should direct the reader to a web page, prompt them to make a purchase or to contact someone. Make the call specific. CLICK HERE! or FILL OUT THE FORM BELOW are examples of direction you should give to the reader in your call to action.

Lead capture sales letters are where you follow up a prospect or lead you have already pre-sold in an advertisement. One of the things I like to do in follow up is to offer the prospect some "freebie" to gain their trust. This can be a free ebook, an offer to give away a token item, to put their name in a drawing for an item you plan to give away or anything your prospects perceive to be of value. When making such an offer in your letter, try to tie it to some type of call to action to motivate the prospect to respond.

While writing sales letters for your business can be challenging, it is a vital part of staying ahead of your competition. Practice it regularly to hone your skills and pledge to get good at writing ad copy so you can plan better advertisements. Send out letters on a regular basis to prospects and clients to help build better relationships and attract sales. Your business will be better for it and you will reap the rewards.

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Submitted on 08/19/2008