Home > ArticlesSpam in my letterbox... How to separate the wheat from the chaff
The biggest problem for people who just started to familiarise with online marketing is the time management. The biggest problem of the time management is overloaded letterbox. When I started online marketing, I was overwhelmed by seemingly never ending possibilities... After a very short time my letterbox was full of correspondence, full of proposition, full of promises, "never before" and "never after" chances... I was spending hours reading all that staff and signing up here and there... Looking back however - I do not have many regrets. It is a very old saying that one must learn on own mistakes and it is indeed very right.... My first frantic actions to "be in business" were awarded. I can now quite accurate guess if the email is worth reading or not. If the subjects are for example: "No skills required" or "Get your FREE DVD of building a $1.2m business" or "Secrets of Make Money On-Line Revealed" or "Just Copy & Paste This Email Ad and You Get Paid!" or "How to make $2000 in first two weeks" or "You can have your first million in one year" - I just simply delete such correspondence... There are days I receive many letters on the same subject. The "topic of the day" goes on and on...and it too ends in the trash. Marketers know that there is no easy task to provoke readers and made them open an e-mail. So the subject of their email could be: "Re: Your Payment Has Been Processed" or "Re: your link" or "Re: you have 5 sign ups" or "Claim your reward here" or "Clickbank payment is waiting for you" etc. Another category of letters which goes to the rubbish bin belong to people who never bother to check what they are sending me: "Hello {first name}..." I know - this is an error of auto responder but you can always preview your letter and fix it. Some of letters are difficult to read: fonts are too small, there are no paragraphs, all letter goes in one big block, style is dull, letter is full of worn out statements. If you are selling dreams of a quick million, do not expect big results. The same applies to the form of your letter. If the form and style are shabby, it means you don't care. If you don't, why should I? The art of writing letters is still very important. Particularly for people who want to convince someone that they know their subject, that they are genuine and serious, take pride in what they are doing. Otherwise, the only link their customer clicks is the click to the correspondence cancellation. © Maria Kuczborska, All rights reserved. Free gift for beginners (and others): http://mariasbiz.com My blog: http://www.squidoo.com/firstwebsitecreation Submitted on April 12, 2010 |